AI SDR

AI SDR for B2B outbound in the Netherlands

An AI SDR finds the companies, writes the emails and follows up until a meeting is booked. Here you read what that is, what it costs next to an in-house SDR or an agency, and how Questry AI does it.

What is an AI SDR?

An AI SDR is software that takes over the work of a sales development representative: the first step of outbound sales. An SDR looks for companies that fit your offer, finds the decision-maker and the email address at each company, writes the first email and follows up until someone replies. An AI SDR does that for hundreds of companies a month at the same time. Questry AI is a Dutch AI SDR for B2B companies: we find the companies and the decision-maker, write and send the emails, follow up and put the meeting in your calendar. First we map every company that fits your ideal customer. Then each company gets its own email from separate sending domains, with follow-up. You lead the conversation. The Open Brain, our memory per customer, remembers everything that happens. Questry AI is built in Amsterdam by Luuk van de Ven and Mats Driessen. A subscription costs €299, €649 or €995 per month, excluding VAT and with no setup fee.

What does Questry AI cost?

Start: €299 per month, or €249 per month billed annually. We approach 500 new companies per month.
Groei: €649 per month, or €540 per month billed annually. We approach 1,500 new companies per month.
Schaal: €995 per month, or €829 per month billed annually. We approach 3,000 new companies per month.

Every plan: a file per company, a personal email, follow-up, the meeting in your calendar and a detailed report every month.

Prices exclude VAT. No setup fee: domains, DNS and 14 days of warm-up are included in the price. Monthly billing runs for at least 3 months, after that you can cancel every month. The plan names are Dutch: Groei means Growth and Schaal means Scale. All prices and terms.

What does an SDR do, and what does an AI SDR take over?

An SDR, short for sales development representative, does the work before the sales conversation. They look for companies, work out who decides there, write the first email and follow up. Only when someone replies does the conversation start that needs a salesperson. It is work that comes back at every company, and that is exactly why it scales well.

An AI SDR takes over exactly that repeated part. At Questry AI we find the companies and, at each company, the person who decides on your offer. Who that is differs per company: sometimes the managing director, sometimes a head of sales, sometimes someone else. Every email is written per company, based on what we find about that company, and the follow-up continues until someone replies or the sequence ends.

How does an AI SDR compare to an in-house SDR or an agency?

An in-house SDR first has to be found, hired and onboarded. An agency is bought in hours. The AI SDR of Questry AI sends emails from day 15, with a fixed number of companies per month. The table puts the three side by side, with the figures we also use on the Dutch homepage.

The amounts for an agency and an SDR come from the public rates of Dutch sales agencies and the employment costs of a full-time SDR in 2026. The sources and the calculation are in our article on sales agency costs versus automation (in Dutch).

Questry AI next to an in-house SDR and a sales agency
	Questry AI	In-house SDR	Sales agency
What it costs	From €249 per month with annual billing	€40,000 to €60,000 per year in employment costs	€3,000 to €5,000 per month for 8 to 16 calling hours per week
Companies per month	500 to 3,000, fixed per plan	What one person achieves	Depends on the hours bought
Company, decision-maker and email address	We find them for you	Find them yourself or buy a database	Differs per agency
Sending domains and warm-up	We set them up, with 14 days of warm-up	Set them up yourself	Differs per agency
Start	First emails on day 15	After hiring and onboarding	After the intake with the agency
Cancelling	Per month, after at least 3 months on monthly billing	Under the employment contract	Under the contract, often with a minimum term

How does the AI SDR of Questry AI work?

You describe your ideal customer. On the Dutch homepage you immediately see how many companies fit, with figures from CBS (Statistics Netherlands) per industry, region and municipality. Then we agree together which companies do and do not belong on the list.

On day 1 we set up separate sending domains and inboxes. From day 1 to 14 we find the companies, score them and find the decision-maker and the email address at each company. Meanwhile the inboxes warm up.

From day 15 the first emails go out, written per company and followed up automatically. When someone replies, we answer the email and propose a time.

Why does delivery come before the first email?

An email that lands in spam does not count. That is why Questry AI sends from separate sending domains that we set up and manage. Your own domain and your normal email stay out of it.

Every sending domain is set up with SPF, DKIM and DMARC, and every new inbox warms up for 14 days with real emails. Each mailbox sends at most 30 emails a day, spread over 3 mailboxes per domain. We do not promise an inbox rate: that also depends on your list and your text. We do take care of what is within our control before the first email goes out.

What remains human work?

The conversation. An AI SDR puts a meeting in your calendar; it does not close a deal. The tone, the price and the promise stay with you. The Open Brain remembers what was said, so the next round starts sharper, but it does not lead the conversation for you.

You also decide who your ideal customer is. The more precisely you say who fits and who does not, the better the list. A vague description mostly produces more of the wrong work.

When is an AI SDR not the right choice?

When you want to do outbound yourself and are only looking for a tool to send emails. Then a sequencer such as Instantly or Lemlist is the better buy.

When you need extra hands tomorrow for a short period, without setting up a system. Then an agency fits better.

When it does fit, you sign up for a plan on the Dutch homepage. Questry AI is available now as a subscription. Monthly billing runs for at least 3 months, after that you can cancel every month.

Getting started

Choose your plan on the Dutch homepage, or plan a 15-minute call first. You can also use the contact form or email admin@questry.ai.

Signing up is free of obligation. We contact you to go through your ideal customer, then you decide whether to take out the subscription. You only pay when you start.

The sign-up flow and the rest of the site are in Dutch. Write to us in English and we reply in English.